The new G-shock campaign girl and I chat on designing her gold watch and a few other gilded items she’s adding to her wish list.

How did the G-shock collaboration come about and how did you add the Vashtie twist?
VASHTIE KOLA: G-Shock approached me a year and a half ago to direct a commercial for their Baby-G, which I did. Shortly after they asked me to design a watch, which I was more than happy to. I added my own little twist because I'm a Trini island girl who loves gold, so the watch is meant to feel as if it was dipped in it. It was also inspired by my life as a young artist, entrepreneur and business person. Traditionally watches are signature items for business people and since I represent so many countless other new entrepreneurs who take meetings in T-shirts and jeans, I wanted to create a time piece that mirrored our lifestyle and culture.

Who’s wearing this gutsy gold watch and where are they headed?
VASHTIE: Anyone! Girls and guys. Young and old. It was meant to feel classic, timeless (pun not intended) and universal.

read the full story and check out her gold gift guide here.

Celia SmithComment