EDITORSDESK/ VA$HTIE KOLA x G-SHOCK
The new G-shock campaign girl and I chat on designing her gold watch and a few other gilded items she’s adding to her wish list.
How did the G-shock collaboration come about and how did you add the Vashtie twist?
VASHTIE KOLA: G-Shock approached me a year and a half ago to direct a commercial for their Baby-G, which I did. Shortly after they asked me to design a watch, which I was more than happy to. I added my own little twist because I'm a Trini island girl who loves gold, so the watch is meant to feel as if it was dipped in it. It was also inspired by my life as a young artist, entrepreneur and business person. Traditionally watches are signature items for business people and since I represent so many countless other new entrepreneurs who take meetings in T-shirts and jeans, I wanted to create a time piece that mirrored our lifestyle and culture.
Who’s wearing this gutsy gold watch and where are they headed?
VASHTIE: Anyone! Girls and guys. Young and old. It was meant to feel classic, timeless (pun not intended) and universal.
read the full story and check out her gold gift guide here.