the needle+thræd lifestyle brand was created by new york fashion editor, celia smith. inspired to affect change through fashion, smith started needle+thræd, to support indigenous crafts and provide a platform for artisans to share their story.

with fashion industry experience that spans from magazines to trend forecasting, smith sought to broaden the market for these artisans by introducing them to new homes in a chic way, and providing employment that would keep their traditions alive while sustaining their families and communities. the end result? finding a common thread in style and substance.